My Design Work

My Design Approach:

People-focused products and brands

I specialize in crafting resonant product experiences, with the users in the center. I apply this approach to the full spectrum of experience - products, services, and brands - forging meaningful connections between businesses and users and leaving a lasting impact.

Some of the great companies I’ve worked with

Creating products

Leading design for hundreds of products and services over the last decade and a half, I've spanned industries from complex B2B systems to delightful consumer facing B2C products, serving hundreds of millions worldwide. Here are selected few:

Asurion Consumer
Products

Leading the product design of consumer products that enable consumers to get help and services across multiple digital and physical touch points.

developer experience

complex systems

Product initiatives,
from draft to release

Bit cloud platform’s collaborative space for a product team, where they can start and accomplish digital initiatives across domains and projects.

complex systems

Taboola
Campaign Manager

Developing a fully self-serviced advertising management solution, opening up Taboola’s world famous platform to new global markets and segments.

Finance For Real People

MyFinanda friendly mobile and desktop apps let users understand and control their finances, with smart tools and actionable insights that make sense to real people.

Expert Powered
Experiences

Developing an omni-channel support concept for multiple products and platforms, based on expert-powered support.

AI Powered Multi-Campaign Management

Transforming Bidalgo’s account-managed product to a self-service platform - with a cutting-edge AI creative-production experience

complex systems

Through The Eyes
Of The Attacker

Creating an innovative product experience concept for Cycognito’s revolutionary cyber security enterprise solution - that expresses the product's unique approach.

complex systems

Product Manager’s
Secret Weapon

Craft.io is a streamlined and intuitive product management platform , allowing product managers to plan and manage products effectively

visual language

enterprise

design systems

Asurion Visual Language

Creating a great, consistent, and branded product experience for diverse audiences across a vast range of product and services.

developer experience

The Perfect Vacation  Starts Here

We designed an engaging travel commerce experience for Arkia - Blending easy discovery, persuasion techniques and product storytelling.

Complex Systems

Rule the Sky, Unmanned

We designed Aeronautics’s realtime C&C unit that controls the operation and flight of the drones.

visual language

Asurion Visual Language

Creating a great, consistent, and branded product experience for diverse audiences across a vast range of product and services.

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Across industries

My experience across extremely wide and diverse domains provides me with a deep experiential knowledge base. This translates to the ability to solve and lead through new challenges, and skillfully introducing innovation from one industry to another.

B2C

B2B

B2B2C

Customer Support

Software Development

Ad-tech

Gaming

Cyber, Defense

Sports

IOT

Ecommerce

Fashion

Fintech

Education

Hospitality

Analytics

Departures and Terminations

Big Data

Luxury

HR

Entertainment

Social Networks

Telecommunications

Hardware

Travel

Medical

Transportation

Storytelling experiences

I specialize in creating experiences that communicate stories, messages, and emotions - changing users behavior, perception and attitude. I’ve applied this framework to creating powerful brands, simplifying complex experiences, introducing new industry concepts and creating emotional product experiences.

developer experience

Explaining Bit

Explaining Bit’s radical new technology, platform, and component-based paradigm to high-end developers.

The Three “End of Year”s

Methodology and tools for developing impactful product and service experiences.

Ultimate shopping experience Vision

Training and tools for managers and their ICs to develop feedback skills.

Hello new customer

How we accelerated our expert session problem-solving and achieved happier customers.

developer experience

Bit.dev landing page

Bit.dev landing page, introduces revolutionary open-source toolchain for component driven software.

developer experience

Bit.cloud Website

Bit cloud website, introducing a complete development platform for innovative teams building composable software products

Video

art-direction

brand

Made to Measure

An intro video we produced for Eurostone's brand, an unusual diamond manufacturer and exporter.

employee experience

You got an offer

Come work with us! Even an email offer can be the best way to show our company’s amazing culture.

Visual Language

Cross Services
 Illustration System

A toolkit and guidelines system that harmonizes and ensures consistency in Asurion's illustration creation

“Aviran is exceptional at identifying and nurturing individual development opportunities, enhancing both product quality and company-wide impact.”

Merav Oren
 General Manager, Soluto by Asurion

“Aviran is exceptional at identifying and nurturing individual development opportunities, enhancing both product quality and company-wide impact.”

Merav Oren
 General Manager, Soluto by Asurion

“Aviran is exceptional at identifying and nurturing individual development opportunities, enhancing both product quality and company-wide impact.”

Merav Oren
 General Manager, Soluto by Asurion